Innovation Drives What We Do

Mr. RJ Kedziora, co-founder of Estenda Solutions is our Guru in this episode. Estenda specializes in custom software and data analysis for healthcare and medical companies, and with over 30 years of experience in designing, developing, and deploying software projects, RJ brings a wealth of practical knowledge to the table. In this episode, RJ dives deep into some crucial topics that are essential for anyone involved in healthcare technology. He unpacks the importance of truly understanding scope—how to define it, manage it, and avoid common pitfalls. He also walks us through the "five whys" of product development, a powerful technique to drill down to the root causes of problems and make informed decisions. Finally, RJ discusses the often-overlooked aspect of identifying your user—understanding who they are, what they need, and how to deliver the best solutions for them. Whether you're developing software or working to improve healthcare systems, this episode is filled with actionable insights.