Innovation funding myths exploded
from Expert comment Hosted by Cambridge Judge Business School
Research by Cambridge Judge Business School's Centre for Business Research (CBR) explodes three major myths that have underpinned innovation policy thinking in the UK and elsewhere for decades and identifies the importance of 'lead customers' in the innovation process. CBR Senior Research Associate David Connell explains why the American Small Business Innovation Research (SBIR) programme is the model to follow.
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This episode was published on September 1, 2011.
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