Innovation in a Post-Pandemic Era

In the wake of the COVID-19 pandemic, a lot of lawyers are having a hard time adjusting to life in this post-pandemic era. The pandemic has leveled the playing field leaving solo attorneys and law firm business owners of all sizes in the same boat of economic uncertainty. As a solo attorney or business owner, nothing can be left to fate if you want your business to thrive. Now is the time to adapt and find innovative solutions as you move forward in an evolving post-pandemic landscape.  In this episode, we speak with Michael Whelan. Mike has worked in logistics, solo law practice, and legal media. Through his speaking, consulting, and writing, Mike aims to improve the lives of solo attorneys. If you are looking for an innovative way to navigate the uncharted waters of our current post-pandemic era, then you won't want to miss this episode.  In this episode, Mike and I discuss: Innovation as a life mantra  How starting law school in the 2008 recession created an innovator’s mindset How to use Google my Business with NO website  Book recommendation: Business Model Generation Book recommendation: Different by Young Mae Moon  The Lawyer Forward movement - what it is and how it helps lawyers Book recommendation: The Business of Expertise, David Baker  The Availability of Substitutes in the marketplace  Story Grid book - and how it helps to create messaging  The ultimate book recommendation: Lawyer Forward: finding your place in the future of law  Breaking the cycle of being only as good as your next hour How to STOP building a business model for others! Why Lawyers are on Facebook, while their Service providers are on Twitter (and vice versa)