Innovation in Beverage Cans Help Boost Sales

Sales of metal beverage cans recently have declined but new innovations are expected to increase sales. For example, Budweiser released a bow-tie shaped can in the US market as a brand awareness initiative. Coca-Cola released a can in Singapore that twists into two separate cans for sharing. This continuing innovation could help bring the metal can back to prevalence.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.