Innovation in Digital Marketing with Jay Calderon, Ep. 17

Join Dr. Eulanda Sanders on this episode of INNOVATION Insights as she sits down with Jay Calderon, a marketing professional specializing in digital marketing, SEO, social media management, and content creation. Jay shares his journey from Iowa State University to his impactful roles in various companies, offering valuable insights into creating effective digital marketing strategies. Learn about the importance of SEO, crafting engaging content, understanding analytics, and incorporating AI into your marketing efforts. Jay also discusses the significance of building strong customer relationships and leveraging physical marketing materials to complement digital campaigns. Whether you're an aspiring marketer or looking to enhance your personal brand, this episode is packed with practical advice and innovative ideas.