Innovation in India and China (part 1) (Centre for India & Global Business Conference)

The Centre for India and Global Business at Cambridge Judge Business School in Cambridge is creating a new dialogue for Western understanding of the emerging markets in India and China. On the one hand the rise of India and China as fast-growing global markets and world-class sources of innovation threatens the West but on the other the West needs a greater understanding of how it can succeed in these new giant Asian markets. Each needs the other but economic and cultural differences often hinder business development. At a special two day Conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing, film, fashion and culture together to enable East and West to meet and find out how to create value from these emerging markets.