Innovation in Stain Removers in the UK

Sales of stain removers in the UK have stagnated, and companies are trying to kick-start the category with innovative new products. For instance, both Procter & Gamble and Reckitt Benckiser have recently introduced monodose stain removers, albeit both products work in different ways. Both companies have released these products in a market that is now in a triple dip recession, so it will be interesting to see if either will come out on top.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.