Innovation is not the tech - it’s the discipline to use it. Mark Sweeny of deNovo Solutions at EBL.

Technology is evolving faster than ever, but according to Mark Sweeny, Founder and Chief Executive of De Novo Solutions, the businesses that succeed won't necessarily be those with the latest AI tools or biggest technology budgets. They'll be the ones with the discipline to use them effectively.   In this thought-provoking session, Mark shares the lessons behind growing De Novo Solutions into a £12 million technology business in under four years, explaining why sustainable innovation is built on operational excellence, consistent execution and strong leadership rather than technology alone.   In this session, you'll discover:   Why technology amplifies existing behaviours – for better or worse. How operational innovation creates the foundation for growth. Why professional services firms need to move beyond the traditional "bums on seats" model. How AI and automation should support, not replace, good business processes. The importance of discipline, routines and decision-making in scaling a business. Why capturing organisational knowledge is essential for long-term success. Whether you're a founder, business owner or senior leader, this session offers practical insights into building a more resilient, scalable and future-ready organisation.   #EliteBusiness #EliteBusinessLive #BusinessInnovation #OperationalInnovation #Leadership #BusinessLeadership #Entrepreneur #Entrepreneurship #Founder #BusinessOwner #ScaleUp #BusinessGrowth #Innovation #ArtificialIntelligence #AI #Automation #DigitalTransformation #OperationalExcellence #BusinessStrategy #GrowthStrategy #LeadershipDevelopment #Technology #FutureOfWork #SMEs #SmallBusiness #UKBusiness #BusinessSuccess #Productivity #DeNovoSolutions #MarkSweeny 🎤 Elite Business Live 2026 | Innovation is not the tech - it’s the discipline to use it Subscribe for more insights from the UK's leading business event. https://bit.ly/m/elitebusiness