Innovation Key to Ingredient Trends in Beauty and Personal Care

Innovation is key for ingredient manufacturers wishing to prosper in the future, states John Madden, Global Head of Ingredients Research at Euromonitor. However, innovation is an increasingly difficult aspiration due to the recession, regulatory obstacles, and media and consumer attention towards certain ingredients in beauty and personal care. The use of natural ingredients, therefore, will continue to grow in 2013, driven by consumer demand. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.