Innovation Management: Embraer Case Study

Episode 3 of the IBS Talks podcast, hosted by IBS Americas, titled "Innovation Management: Embraer Case Study" was published on July 7, 2020 and runs 10 minutes.

July 7, 2020 ·10m · IBS Talks

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Summary

This podcast presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.

Episode Description

This podcast presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen.

To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.