Innovation Management: Embraer Case Study

from IBS Talks · host IBS Americas

This podcast presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.

Episode metadata supplied by the publisher feed · Published Jul 7, 2020

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Innovation Management: Embraer Case Study

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