EPISODE · Jul 7, 2020 · 10 MIN
Innovation Management: Embraer Case Study
from IBS Talks · host IBS Americas
This podcast presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.
What this episode covers
This podcast presents the central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Embraer case study, a Latin American company, leader in the regional aviation sector, and demonstrate how a company can be greatly innovative in highly competitive segments of the market, while not losing focus on its main products.
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Innovation Management: Embraer Case Study
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