Innovation-Toolkits und Innovationsmethoden bei der Gerresheimer AG

from INNOpulse - INNOVATORS! Not Innovation. · host Dr. Martin Allmendinger

Innovationstoolkits und Innovationsmethoden helfen Organisationen und Mitarbeitern neue innovative Potentiale zu identifizieren. Dabei spielen zunehmend digitale Toolkits, aber auch kundenzentrierte Vorgehensweisen wie Design Thinking bzw. Tools wie das Business Model Canvas eine besondere Rolle. Dabei müssen insbesondere produktionsorientierte Unternehmen nicht nur auf den klassischen Technology-Push, sondern auch auf den Market-Pull Ansatz setzen. Maike Wolf (geb. Blankartz) gibt Einblicke, wie die Gerresheimer AG Innovation strukturell angeht und was sie bei der Anwendung von Innovationsmethoden und Innovationstools gelernt hat.

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This episode was published on December 8, 2021.

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