EPISODE · Jan 18, 2023 · 35 MIN
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
from The Influence Factor by The Influencer Marketing Factory · host The Influencer Marketing Factory
On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand! 🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1 Middaysquares's IG: @middaysquares Jake’s IG: @JakeKarls_ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7 Spotify: http://bit.ly/3VZiZux Show Notes: (00:37) - Forbes 30 Under 30 (02:55) - How Mid-Day Squares started (05:21) - Entrepreneurship meets relatable entertainment (08:47) - Owning the manufacturing process and its associated challenges (11:45) - Chocolate disrupters (13:36) - Crucial skills learned along the way (16:12) - 80/20 Analysis (18:17) - Pricing structure (20:58) - Development of new flavors (22:15) - Innovation within a saturated market (23:43) - Post-funding decisions (27:15) - Words of advice to aspiring entrepreneurs (32:12) - Q&A
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Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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