Innovation Without Friction: Lessons for the AI Era

From covering the front desk as an intern to leading global business strategy, James Waters’ career at Booking.com mirrors the company’s own transformation. Now Chief Business Officer, Waters reflects on how experimentation, data-driven decision making, and a strong customer focus have powered Booking.com’s growth. As generative AI reshapes the travel industry, he shares how the company is evolving its connected trip vision while reinforcing responsible AI principles and strong technical foundations. This episode offers leaders a thoughtful perspective on scaling innovation, sustaining culture through change, and using AI to amplify human ingenuity.