Innovative brands are using direct mail to improve customer engagement - Interview with Dan Frohnen of Sendoso

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, eGifts, wine, company swag, handwritten notes, welcome kits, and custom gifts. Dan joins me today to talk direct mail, why direct mail is not used as much as it could or should be, waste, sustainability and lessons that have emerged in the last few months. This interview follows on from my recent interview – Excellence and extreme humanization are needed more than ever – Interview with Tom Peters – and is number 349 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.