Innovative Strength Equipment to Make Strength Training Accessible, Fun, and Engaging w/ Eleiko CMO Jochem Oldenbroek Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #440

In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:   Relationships with the Olympics and Powerlifting Federations How to innovate equipment to make strength training more accessible Rigorous testing process at Eleiko How to innovate new equipment for strength training The responsibility of designing equipment to test the highest levels of strength Why Eleiko is the leader in barbell design and strength equipment innovation. And more…   Anders Varner on Instagram Doug Larson on Instagram Travis Mash on Instagram Jochem Oldenbroek on Instagram   TRAINING PROGRAMS   One Ton Challenge One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press 20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core 8 Week Snatch Cycle - 8 Weeks to PR you Snatch Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy   Please Support Our Sponsors   "Save $20 on High Quality Sleep Aid at Momentous livemomentous.com/shrugged us code "SHRUGGED20" at checkout.   US Air Force Special Operations - http://airforce.com/specialops   Organifi - Save 20% using code: "Shrugged" at organifi.com/shrugged   PRx Performance - http://prxperformance.com use code "shrugged" to save 5%