Innovative Ways to Grow as a Marketing and Business Professional in Rural America, with David Coffman

David is an accomplished marketer, with more than 20 years of experience in retail and wholesale power and gas markets. He is the founder and managing partner of Enermark Consulting, helping clients find optimal solutions for their energy, risk management and efficiency needs. David has shared his professional insights through leadership roles at several wholesale and retail energy companies including Aquila, Engie North America and Champion Energy. He is active in the World Affairs Council of Houston, Texas and is a past board member of the council. Throughout his career, David has emphasized the importance of understanding clients and the unique challenges of their business to maintain a working knowledge to serve them well. Embracing new technology and its capabilities has also been integral to David's success, using it to efficiently and effectively meet the needs of his clients. Hear what David has to say about the importance of embracing technology and social media, welcoming new opportunities with open arms and providing value as a professional by being willing to learn. Click play to gain more industry insights. What you'll learn: The power of knowing your clients and consumers well and how to best meet their needs while giving them a choice in the marketplace How data and capabilities technology is shortening the distance between clients and consumers The importance of being willing to learn and welcome new opportunities with open arms Ways that embracing technology have helped David build a successful business and career The unique challenges professionals face when marketing to rural America and how to best navigate them David shares what rural America means to him on a professional and personal level David shares his thoughts on what makes a successful marketer and communicator