Innovative Zukunft: Der Einsatz von Mixed Reality und künstlicher Intelligenz im Sales und Marketing

from Digitales Management · host Prof. Dr. Stefan Detscher, Prof. Dr. Michael Hepp

Basierend auf dem Beitrag von Robert Monsberger und Dagmar Kaspar: Die digitale Transformation hat durch den Einsatz von künstlicher Intelligenz (KI) und Mixed Reality (MR) im Sales- und Marketingbereich an Dynamik gewonnen. Beide Technologien bieten Unternehmen erhebliche Potenziale zur Steigerung von Effizienz und Personalisierung sowie zur Schaffung immersiver Kund:innenerlebnisse. Künstliche Intelligenz ermöglicht datengetriebene Marketingstrategien, präzise Zielgruppenansprache und Automatisierung, während MR interaktive Produktpräsentationen, virtuelle Verkaufsräume und immersive Trainings unterstützt. Gemeinsam fördern sie innovative Geschäftsmodelle, stärken die Kund:innenbindung und tragen zu einer nachhaltigen Transformation bei, etwa durch Reduktion physischer Ressourcen.

Episode metadata supplied by the publisher feed · Published Aug 21, 2025

What this episode covers

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

Innovative Zukunft: Der Einsatz von Mixed Reality und künstlicher Intelligenz im Sales und Marketing

0:00 6:40

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Employees' and Managers' Well-being: Chapter 4 (7/8 Wastes)

Aug 25, 2025 ·8m

Employees' and Managers' Well-being: Chapter 4 (Tetrahedron Model)

Jun 29, 2025 ·4m

Employees' and Managers' Well-being: Chapter 4 (Theory of Constraints)

Jun 22, 2025 ·11m

Employees' and Managers' Well-being: Chapter 3 (Burnout Questionnaire)

May 25, 2025 ·7m

Employees' and Managers' Well-being: Chapter 3 (5 Why's)

May 17, 2025 ·7m

Employees' and Managers' Well-being: Chapter 3 (Tarot cards)

May 11, 2025 ·11m

Similar Podcasts

Capital Ideas Podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures. The Up and to the Right | Small Business | Practical, Actionable, Sustainable Improvements beyond50percent Welcome to Up and to the Right, the no-nonsense podcast where we blend your passion with proven business principles and practical tips, empowering you to create the impact and success you envision.Hosted by Stephen Krausse, the show covers what matters to small business owners, startups, and people interested in becoming entrepreneurs. No buzzwords and no hyped-up trends!A graduate of Colorado State University's College of Business, Stephen has an academic background that compliments over 25 years of business operations and management experience. He started his first business as a freshman in college in 1987, recording and producing demo tapes for local bands. Since that time, he’s been involved with numerous successful small businesses, including the operation and management of a niche high-tech company with customers and suppliers worldwide.As a business professional by education and trade, he works with select business owners to blend their passion with proven principles, givi Luxury Event Planning Services Casey-D Smith Experience world-class luxury event planning services in the UAE with Gear Up Events. Our expert team specializes in creating unforgettable corporate events, product launches, executive retreats, gala dinners, and exclusive private celebrations tailored to your vision. From concept development and venue selection to logistics, entertainment, and on-site management, we handle every detail with precision and creativity. Based in Dubai, we deliver seamless, high-end experiences across the UAE, combining innovation, elegance, and flawless execution. Whether you’re hosting a high-profile corporate gathering or a prestigious private event, Gear Up Events transforms your ideas into extraordinary moments that leave a lasting impression on every guest.Hosted on Ausha. See ausha.co/privacy-policy for more information. Product Management Stories Denny Klisch The complexity of Product Management can discourage young professionals and aspiring individuals from pursuing a career in the field. The purpose of this Podcast is to demystify the complexity of Product Management for young Product Managers or people who want to get into Product Management. The Podcast provides valuable insights into the journeys of successful Product Managers, which helps the audience understand the skills, tools, and techniques they need to develop to become successful Product Managers.

Frequently Asked Questions

How long is this episode of Digitales Management?

This episode is 6 minutes long.

When was this Digitales Management episode published?

This episode was published on August 21, 2025.

What is this episode about?

Can I download this Digitales Management episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!