Innovators in Aging? This 20 Minute Podcast Could Be a Gamechanger for Your Startup

AgeTech startups are faced with a unique set of challenges. Raising funding, validating the market, launching a product and trying to find product-market fit are things every startup has to deal with. However, startups in AgeTech are unique in the way their products usually have to appeal to multiple stakeholders (older adults, family caregivers, elder care organizations, etc'). This means that market validation, crafting a value proposition and even building the product's user interface(s) becomes all the more challenging. For this reason, early-stage AgeTech startups could use all the help they can get. One of the organizations that has been highly influential in helping multiple AgeTech startups get off the ground - by providing them with resources such as funding, research support, access to beta testers and distribution resources - is the Centre for Aging and Brain Health Innovation, also known as CABHI. I invited Mel Barsky, director of business development, and Bianca Stern, executive director of health innovations, to talk about some of their startup-focused programs. Link to Leap platform: https://www.cabhi.com/leap/ For more AgeTech content, visit TheGerontechnologist.com.