InRule Co-Founders Rik Chomko and Loren Goodman: Don’t Be All Things to All People

What’s the difference between being a consultant and running a startup? The answer might lie with InRule co-founders Rik Chomko and Loren Goodman. The two were working as consultants in the decision management sector, but when they found a pragmatic way of conducting business that could be turned into a product, they made the leap. With that, InRule was born. Rik and Loren recently sat down to talk with Midstage startup coach Roland Siebelink to discuss their journey from consultants to founders and the value proposition that has made InRule successful. The two co-founders also shared a lot of the lessons they’ve learned along the way. Why it’s helpful to narrow your market and dominate one niche before expanding. The difference between creating new products and selling old products to new people. How Rik and Loren make sure not to add friction to their co-founder relationship. Why it’s important for co-founders to share the same values before scaling the company. The benefits of having a coach to guide you to the right answers.