Inside 20 Years of Streaming PR with Helen Weedon, Founder of Radical Moves

What does 20+ years in streaming PR teach you about what actually matters? In this episode, host Neil Van Zyl sits down with Helen Weedon, founder of Radical Moves PR, for a candid look at how the streaming industry has evolved, told through the lens of someone who has been shaping its communications from the very beginning.Helen brings a refreshing and rare perspective: not as a technologist or operator, but as a PR strategist who has watched trends rise, fall, and reinvent themselves across two decades. From crafting early IPTV messaging to navigating the AI hype cycle today, she offers sharp, honest takes on what's changed, what hasn't, and what the industry still hasn't quite figured out.In this episode, we cover:[00:47] How the streaming industry has evolved over the past two decades[05:57] Trends that didn't pan out - including the rise and fall of 3D TV[07:32] XR and why it still hasn't had its moment - but might be close[11:03] The shift away from "the next Netflix" toward niche and regional services[15:51] The biggest PR waves in streaming: OTT and the move to cloud[18:31] What's next: AI, authenticity, hybrid monetization, and new ad formats[23:51] What still excites Helen after 20+ years in the industry