Inside a $67M Family-Owned Home Services Business | VIP Guest Hugh Joyce

In this episode, Aaron Gaynor officially joins Chris Yano and Chad Peterman as the newest co-host of To The Point Home Services VIP Room alongside VIP guest Hugh Joyce, President of James River Air Conditioning Company.The group dives into what it takes to build and scale a multi-location home services business while staying independently owned. Hugh shares lessons from growing a second-generation family business started in 1967 into a company with more than 250 employees across HVAC, plumbing, electrical, and commercial services.The conversation covers acquisitions, maintenance agreements, private equity, marketing, ServiceTitan, AI, call centers, scaling operations, leadership, family business dynamics, and why human connection still matters in home services.The crew is also joined by a surprise VIP guest co-host who jumps into the conversation to talk technology, AI, and the future of the trades.If you're a contractor, operator, or leader in the home services industry, this episode is packed with real conversations and actionable insights from some of the top minds in the space.00:00 – Welcome Back to the Home Services VIP Room01:00 – Aaron Gaynor Officially Joins as Co-Host02:20 – Introducing Hugh Joyce & James River Air05:00 – Building a Family Business Since 196708:10 – From a $5K Loan to a $67M Company11:00 – Why Hugh Calls Himself a “Marketing Guy”14:00 – Growing Through HVAC, Plumbing & Electrical17:15 – The Challenges of Working in a Family Business21:00 – Preparing the Next Generation to Take Over25:00 – How James River Air Approaches Acquisitions29:00 – Why Hugh Keeps Acquired Company Brands Intact33:00 – What Private Equity Gets Right About Home Services36:00 – The Biggest Problems With Home Services Technology40:00 – Why Human Connection Still Wins in Business44:00 – AI, Marketing & the Future of Customer Experience48:30 – The Power of Membership Agreements & Lifetime Value53:00 – What Most Companies Still Get Wrong About Scaling56:00 – Final Thoughts on Leadership & the Future of Home Services Thank you to our Sponsors!Basic Capital: https://basiccapital.com/tothepointChiirp: https://chiirp.com/Bluon: https://www.bluon.com/get-demo?referral_code=ToThePointAvoca.ai: https://avoca.ai/r/tothepointYelp: https://www.yelp.com/