Inside a coconut water empire

When Scott Mendelsohn started selling coconut water out of the boot of his girlfriend's car, hardly anyone knew what it was. But over the past decade interest in coconut water has grown rapidly and his business, Raw C, now turns over $100 million a year. Mendelsohn joins Alan to talk about the global appeal of coconut water, working with suppliers in Asia, navigating Australia’s supermarket duopoly, and the brand’s new deal to sell in Target stores across the US. And since Scott still owns 100 per cent of the company, Alan asks if going public is on Raw C’s horizon?So have we reached peak coconut? Or is there still no sign of stopping?  Scott Mendelsohn, CEO of Raw C joins Alan Kohler to unpack it all on That's Business with Alan Kohler.Got a burning business question?Send a short voice recording to the ABC Business Daily team at [email protected]