Inside a Luxury Empire with Mo Elsamman | EMIT TALKS

Luxury isn’t a product, it’s a mindset. In this episode ofEMIT TALKS, filmed aboard an EMIT Boat, brand strategist and co-founder of Longe Black Mo Elsamman breaks down what it truly takes to build a luxury brand with global relevance.Mo shares the failures that shaped his journey, thepsychology behind luxury desire, and why Egyptian brands are entering a defining moment. From competition and positioning to craftsmanship and storytelling, this conversation reveals the inner mechanics of how real luxuryis built. 🎙️ In this episode, we explore: • How failure became Longe Black’s biggest turning point • What separates a local luxury brand from an international one • Why brand strategy begins with human behaviour, not design • The real reason many Egyptian brandsstay local • How competition raises industry standards • The mindset behind long-term brand equity • How Longe Black works with global names like Rolex& Four SeasonsThis is a masterclass for founders, creatives, and anyonepassionate about building brands that stand the test of time.