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Inside Adidas: Das System Gulden episode artwork

Mar 27, 2024 27 min

Inside Adidas: Das System Gulden

from TextilWirtschaft Podcast Hosted by TextilWirtschaft

Bjørn Gulden, seit gut einem Jahr Adidas-Chef, will die Nummer Zwei der Welt zurück auf Wachstumskurs bringen. Wie ihm das gelingen soll und welche wichtigen Weichen Gulden schon unmittelbar nach seinem Start in Herzogenaurach gestellt hat, weiß TW-Sports-Redakteurin Mara Javorovic. Im Gespräch mit Host Judith Kessler verrät sie, welche Hoffnungen der Wholesale-Partner Gulden erfüllt und welche nicht. Wie er Adidas schneller machen will und warum jetzt Indien im Visier ist.

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Inside Adidas: Das System Gulden

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