Inside Amazon: What Amazon.ie Reveals About Retail’s Future

In the latest episode of The Retail Tea Break podcast, Melissa is joined by Alison Dunn, Country Manager for Amazon Ireland. This is a fast-paced conversation about her career across retail and the impact Amazon.ie is having on Ireland’s e-commerce landscape. From the Irish launch in March 2025  to rural delivery, support for local sellers and the trends reshaping how we shop, Alison offers a clear view of where Irish retail is heading next.Key Discussion TopicsWhat went into launching Amazon.ie and why it matters for Irish customersIreland’s shifting shopping habits and their report ‘The Impact of E-commerce on Consumers in Ireland’How online and in-store experiences complement each otherImproving rural access through Amazon’s partnership with An PostHow Amazon empowers Irish brands to scale globallyMarketplace vs retailer, what it means for Irish SMEsChristmas campaign with Friends of The Elderly x AmazonFor information on how to start selling on Amazon, visit:https://sellercentral.amazon.ie/ Friends of the Elderly x Amazon Christmas 2025https://www.youtube.com/watch?v=rkSC8O1W6P0&t=49s