Inside American Pistachio Growers with CEO Zachary Fraser

Thank you to our sponsors: G3 Ag Transportation, Tree Barber, Pacific Farm Management, and The Ag Center.Learn more about how G3 Ag Transportation can support your farming operation: https://www.g3enterprises.com/logistics/transportation/agIf you operation is looking for reliable farm labor, Pacific Farm Management is the company for you. Learn more by reaching out to Pacific Farm at (559) 416-7154.Topping, hedging, and spreading for your orchard just got a lot easier with Tree Barber:  https://www.treebarberllc.com/contactFor any business inquiries: [email protected] do sports, strategy, and pistachios have in common? According to Zachary Fraser, quite a lot.In this episode, the American Pistachio Growers CEO shares his journey from East Coast roots and sports media to leading one of agriculture’s most dynamic associations. We talk about APG’s big goals — like getting 8 billion people to eat pistachios daily — and the marketing muscle behind their success, from chef collaborations and global campaigns to nutrition-focused storytelling.Zachary also offers insight into the future of pistachios: navigating water challenges, expanding exports, and keeping fans — not just consumers — excited about America’s “green gold.”Follow us on Instagram:  https://www.instagram.com/thetoastpodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Follow us on Youtube:  https://www.youtube.com/@theagcenter/podcasts