Inside and Storytelling

In this episode of marketingXP—Inside and Storytelling—Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey. All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.