Inside Arcade Arena: Building the World’s New Live Gaming Experience - Matt Stubbs

In this episode, Matt Stubbs, Creative Director at Little Lion Entertainment, shares insights into the innovative world of immersive entertainment, from the origins of the Crystal Maze to the cutting-edge Arcade Arena concept. Discover how technology, storytelling, and experiential design are shaping the future of location-based entertainment. Topics Discussed The evolution of immersive experiences from theatre to tech-driven attractions The concept and development of Arcade Arena as a new entertainment category The integration of gaming, live performance, and technology Designing scalable and repeatable experiences like Pac-Man and Chaos Carts The importance of human interaction and storytelling in immersive entertainment Future trends in location-based entertainment and destination experiences The role of innovation, testing, and iteration in attraction development Balancing nostalgia with new technology to create engaging experiences   Show references:    Matt Stubbs - Director of Creative at Little Lion Entertainment https://littlelionentertainment.com/ https://www.linkedin.com/company/little-lion-entertainment-limited/ https://www.linkedin.com/in/matt-stubbs-8869161b0/ Arcade Arena opening in September  https://www.rli.uk.com/little-lion-entertainment-unveils-arcade-arena/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here