Inside AVO Cigars: Garrison Davis on the Brand's Biggest Evolution in Years

Season 6 of Deep Cuts Live continues with episode 170, featuring special guest Garrison Davis, Brand Ambassador for AVO Cigars. This is a conversation about legacy, innovation, and one of the most significant moments in the brand's nearly 40-year history. Host Antoine Reid sits down with Garrison to discuss his unlikely path from banking and finance into the premium cigar industry, what it means to represent one of the world's most respected cigar companies, and how AVO is introducing a new generation of smokers to its music-inspired heritage. In this episode, Garrison discusses: * His journey from finance to becoming an AVO Brand Ambassador * The remarkable story of Avo Uvezian and the origins of AVO Cigars * Why music has always been at the heart of the AVO brand * How Davidoff has evolved AVO while honoring its founder's legacy * The launch of the new AVO Expresivo * Why AVO produced its first-ever Honduran-made core line cigar * Pairing premium cigars with cocktails and creating memorable experiences * What younger cigar smokers are looking for today * Retail merchandising strategies that help premium cigars stand out * The future direction of AVO Cigars The conversation also explores how premium cigar brands must balance tradition with innovation, why storytelling matters more than ever, and what it takes to introduce a legacy brand to a new generation of consumers. Whether you're an AVO fan, a Davidoff enthusiast, retailer, or simply interested in the business behind premium cigars, Episode 170 offers a behind-the-scenes look at one of the industry's most respected brands—and where it's headed next. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live