Inside Babolat Padel with Jose Luis Sanz and Alejandra Alonso | RacquetX 2026

In this special RacquetX 2026 episode, Cesc and Julian sit down with two key voices from the world of Babolat Padel: Jose Luis Sanz, Padel Business Leader and Global Marketing Director at Babolat, and pro player Alejandra Alonso.This combined conversation gives listeners both sides of the brand — from the global business strategy behind Babolat’s growth in padel to the player perspective from one of the sport’s rising stars.Jose Luis Sanz shares how Babolat is approaching the growth of padel in the United States through premium club partnerships, education, activation, exclusive product development, and long-term brand positioning. He also discusses the brand’s Lamborghini partnership, the U.S. market opportunity, and how Babolat is thinking about the future of padel globally.Alejandra Alonso gives insight into her personal journey in padel, what it means to join the Babolat family, her competitive mindset, and the equipment she trusts on court, including the Technical Viper.This episode is a great listen for anyone interested in the business of padel, athlete-brand relationships, product strategy, and the continued growth of the sport worldwide.