Inside Barclays' Viral Creator Club With Catherine McFarlane

In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators.She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging talent, and how Barclays measures the success of this bold employer brand experiment.Key Topics Covered:How Barclays launched the Creator ClubEmpowering early-career employees with creative freedomThe role of trust and leadership in advocacy successWhat happens when brand voice meets employee voicePacked with forward-thinking strategies and inspiring examples, this episode is a must-listen for employer brand professionals and advocacy leaders.Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here.#EmployerBranding #EarlyCareers #EmployeeAdvocacy #LinkedInContent #TalentAttraction #ContentStrategy #Storytelling #Leadership #CreativeFreedom