Inside BASF’s AgroStart Model for Startup Collaboration with Mirella Lisboa

In this episode of Corporate Venturing Insider, Nicolas Sauvage speaks with Mirella Lisboa, Head of AgroStart LatAm at BASF, about how large corporations can turn startup collaboration into real business impact. Mirella explains how AgroStart operates as an open innovation platform connecting BASF business units with startups tackling real agricultural challenges. She discusses how the team structures partnerships around clear problems, measurable KPIs, and disciplined proof-of-concepts to avoid “innovation theater.” The conversation also explores AgroStart’s role as a venture client and how its work feeds insights to BASF Venture Capital. The result is a practical look at how corporates can build internal capacity to respond to innovation.Interviewed February 10th, 2026