Inside BC's Real Estate Beat Freelance Journalist Howard Chai on Housing, Headlines & Hustle

Rachel Thexton sits down with Howard Chai, one of British Columbia's most respected real estate journalists, to talk about what it's like covering Vancouver's number one news beat. Howard shares the story behind his transition from computer science at SFU to journalism — eventually landing at Storeys.com, where he spent three years establishing himself as a go-to voice on BC's housing market. When Storeys paused operations, he created Substack real estate content, and media outlets started calling. Howard now writes for The Globe and Mail, RENX, Western Investor, The Tyee, and Storeys.com (now under Site Media).The discussion digs into the state of BC's real estate market — from the downturn in pre-sale developments and declining rental prices, to developer insolvencies and the hidden costs that drive up housing prices. Howard offers his perspective on housing affordability for professional families, the "missing middle," and whether the market may be approaching a turning point. Howard also shares what grabs his attention in a story pitch, how he stays objective on divisive housing topics, the value of exclusives, and his competitive edge as a breaking-news reporter.This episode is a must-listen for real estate developers, realtors, PR and communications professionals, and anyone following the BC housing market.The Worst Market They've Ever Seen?Will Families Ever Afford a Home in Vancouver?0:00 — Intro: Welcome to Rachel Thexton Connects0:22 — Meet Howard Chai, Freelance Real Estate Journalist1:16 — What Happened When Storeys.com Shut Down3:04 — Starting a Substack & Staying in Journalism4:40 — How Substack Works for Independent Journalists5:34 — Why Newsletters Are the Future of Digital Media6:02 — Competitors Came Calling: Landing Freelance Work7:25 — Real Estate: BC's Most Clicked News Beat7:57 — Howard's Background: From Computer Science to Journalism9:25 — Covering Vancouver's COVID Era at Daily Hive 60410:03 — Joining Storeys & Covering BC's Real Estate Market11:01 — Why Housing Affordability Matters So Much12:53 — The Market Shift: From Sellouts to Slowdowns13:10 — "The Worst Market They've Ever Seen"14:00 — Are We Near Rock Bottom? Signs of a Turning Point14:30 — How Rental Prices Have Dropped in Vancouver14:56 — Staying Objective on Divisive Housing Topics16:46 — How Howard Keeps Reporting Balanced & Fact-Based17:43 — What Grabs a Journalist's Attention in a Pitch18:56 — Being Selective: Competing with CBC & Bigger Outlets20:11 — The Value of Exclusives in Real Estate Reporting22:02 — Writing for Globe and Mail, RENX, Tyee & Storeys22:46 — The Globe and Mail Feature: A Career Milestone24:00 — Biggest Challenges Covering the Real Estate Beat25:58 — What Howard Loves Most About the Job27:00 — The Competitive Drive Behind Breaking News27:42 — Will Families Ever Afford a Home in Vancouver?28:24 — Howard's Take: Townhouses as the Realistic Path29:30 — The Hidden Costs Developers Pay (CACs & Municipal Fees)31:00 — Future Goals: Maclean's, Walrus & Long-Form Features32:51 — Howard's Substack & Inspiring Self-Publication33:00 — Pet Peeves from PR Pitches & Email Threads34:20 — Why Howard Always Responds to Pitches (Even to Say No)35:47 — Closing: Howard Chai's Impact on BC Real Estate Journalism36:24 — Be Kind, Truly Connect — Outro