Inside Brightcove Prism: How UX Consistency Became a CX Advantage

What does it take to redesign a video platform used by teams across marketing, editorial, and media operations at scale?In this CX Today interview, Francesca Roche sits down with Alessandro Fumi, Product Manager at Brightcove, and Matteo Paoli, Product Designer at Brightcove, to unpack the thinking behind Prism, Brightcove’s newly redesigned platform interface.The discussion explores how feedback from more than 100 customers shaped Prism’s focus on usability, consistency, and clearer information hierarchy. Fumi and Paoli explain why interface consistency matters in large-scale video operations, how onboarding has become critical as non-technical users increasingly rely on video tools, and how accessibility and design systems influence day-to-day productivity.The conversation also looks ahead, covering Brightcove’s post-Prism roadmap, including embedded AI features, quality-of-life improvements, and ongoing design priorities that aim to support faster workflows without disrupting existing operations.