Inside Celsius and Rockstar’s In-House Ad Shift, Live Sports’ Ad Power, and Toyota’s Mermaid Moment: EP 026

We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported TV.No punches pulled as we tackle the age-old lesson that customer retention—not constant acquisition—is where brands actually make their easiest money. And for a dash of creative inspiration, Chris breaks down Toyota’s bold new C-HR mermaid spot, celebrating ads that sell a vibe over specs. Plus, the new Boy Throb members shine a light on UGG’s delightfully retro campaign and the curious trend of brands saying "no" to AI-driven creative.Stick around for a fresh segment of Wrong Answers Only, where we joke about the commercials we'd play on our tombstones, and wrap up with a reminder that "algorithmic sameness" isn’t just a buzzword—it’s a challenge every marketer’s facing. This episode is packed with sharp insights, witty banter, and a little bit of marketing mischief you won’t want to miss.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net