Inside Channel 4.0: Evie Buckley on Digital Commissioning and Creator Culture

This week on TellyCast, Justin Crosby is joined by Channel 4’s Digital Commissioning Editor and Channel 4.0 lead, Evie Buckley. In a wide-ranging and insightful chat, Evie reveals her latest exclusive digital commissions, shares her evolving commissioning strategy, and explains how data, talent, and creator-first thinking are transforming Channel 4’s approach to digital content. They also explore how traditional producers can break into digital, what makes a pitch stand out, and why creators shouldn’t be labelled as influencers. Plus — Hero of the Week, Story of the Week, and what Evie thinks needs to go straight in the bin.Got YouTube? Head to TellyCast TV and hit subscribe.Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok