Inside: College Football Playoff National Championship

BONUS EPISODE – Snap the ball and laces out as we kick our way into this fun detour episode taking a look inside the College Football Playoff National Championship with Brett Daniels, Senior Director of Communications and Branding for the College Football Playoff. Hear about the preparations leading into the game, how they handle signage and the marketing rollout without knowing finalists, and their strategies during the tight turnaround from semifinals to the championship. Coming out of this year’s Championship Game in Los Angeles at SoFi Stadium, Brett talks to us about the bidding process for cities, how the championship has uniquely visited ten different cities in its first decade, and what is on the horizon. Learn how the playoff has evolved, their use of other venues in the host city, and how they learn best practices from other major events and awards shows. Enjoy this interesting and informative look inside the many aspects of one of the largest sporting events in the country – which is about to be even bigger with a field of twelve in the 2024 season.Brett Daniels: LinkedIn | EmailCollege Football Playoff: Facebook | Twitter | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.