Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook

Turning 5 million social media followers into real revenue, syndicating content strategically across platforms, and prioritizing Facebook with Lexi Harrison from Crowded Kitchen. ------ Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen. Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok. In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You'll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously. If you've ever wondered how to build momentum on social media — or how to balance growth and monetization — you won't want to miss this one! Three episode takeaways: The benefits of prioritizing social media growth — For Crowded Kitchen, focusing on building their social media following has paid off significantly. Their social media traffic now surpasses their organic website traffic, and they're earning $4,000–$6,000 per week through the Facebook Monetization Program. On top of that, their larger audience has allowed them to secure higher-paying brand partnerships and even land a cookbook deal — clear proof that investing time and effort into social growth can yield major returns. How they use recipe series to drive engagement and new followers — Lexi shares more about their use of series like the "better than storebought" series they ran on social media in early 2024 that helped them grow from 30,000 followers in April of 2024 to over 2.4 million followers on Facebook now. Lexi explains the formula they use for the series, and tips for increasing new follower sign-ups. How they syndicate and recycle content strategically across platforms — With only 200 short-form videos to work with, Lexi explains their content posting schedule, their reposting strategy, and how they recycle content to reduce the workload and allow for time off (like for her maternity leave). Resources: Crowded Kitchen The Feed Feed Food Dolls Facebook Content Monetization Beta Grocers List ManyChat Crowded Kitchen Cookbook Follow Lexi on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.