Inside CTC’s New Strategic Partnership: What's Next? episode artwork

EPISODE · Jul 15, 2025 · 30 MIN

Inside CTC’s New Strategic Partnership: What's Next?

from Ecommerce Playbook: Numbers, Struggles & Growth · host Common Thread Collective

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” In this special episode of the podcast, you’ll hear:How CTC evolved from a passion project into a mission-driven agency focused on connecting marketing efforts to real financial outcomesThe cultural transformation that refocused us on customer experience and shareholder valueThe story behind our strategic growth partnership with Acacia—and what it means for our technology roadmap and your bottom lineShow Notes:Explore the PROPHIT System: prophitsystem.comCommon Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecommMercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Episode metadata supplied by the publisher feed · Published Jul 15, 2025

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Inside CTC’s New Strategic Partnership: What's Next?

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