Inside Culture Kings: How They Train, Motivate and Keep Gen Z Talent | #574

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team without losing its edgeWhy Emma believes “disruption creates opportunity” and how to manage change in high-growth environmentsWhat Gen Z really wants from work  (and how to keep them engaged)How AI and short-form content are transforming training, learning and hiringWhy collaboration and empathy are the underrated superpowers of ecommerce teamsConnect with EmmaExplore Culture KingsSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community