Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav

What does influencer marketing actually look like in cybersecurity?In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B influencer marketing works when the audience is made up of decision-makers, not consumers.From the early days of building Cyfluencer to working with global cybersecurity companies, Yael explains why trust matters more than reach, how Israeli and American companies approach marketing differently, and what it takes to build influence in a highly technical space.The discussion also covers how influencers shape brand perception, why authenticity still matters, and how this model fits into the broader Israeli tech ecosystem.Hosted by Yoel Israel---00:00 Intro and Cyfluencer story03:00 Israel vs US marketing mindset06:00 What B2B influencer marketing is09:00 Sales cycles and brand building11:00 How trust is actually built15:00 Where influencer marketing fits18:00 Why authenticity matters22:00 Growing an audience from zero28:00 Creative ways to use influencers33:00 Why Cyfluencer works---Thank you to our incredible partners for making this all possible!IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries.To support the show, please go check out our partner Deel at: https://www.deel.com/israeltechIsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/---Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variableFollow IsraelTech on your fav social media feedX (Twitter): https://x.com/IsraelTechLinkedIn: / israel-techFacebook: / israeltech48Instagram: / israeltech48TikTok: / israeltech48Spotify: https://open.spotify.com/show/7fkZX1R...Follow Yoel on your fav social media:Instagram: / yoeltisraelLinkedIn: / yoeltisraelX [Twitter]: / yoeltisraelFacebook: / yoeltisrael