Inside Cyprus’ Delivery Food Game with Yiannis Hadjiconstantouras

Cyprus isn’t just eating more delivery, it’s outsourcing cooking.In this episode of Made in Cyprus, we sit down with Yiannis Hadjiconstantouras, a marketer-turned-serial food entrepreneur behind Marinato, Flipstreet, and Makai, to unpack what it really takes to win in the food business. An industry where margins are tight, competition is brutal, and “good food” is only the entry ticket.We talk about building multi-brand kitchens during COVID, why most new food concepts don’t survive past the first hype wave, and the four numbers Yiannis obsesses over daily (reviews, food cost, staff cost, sales). He also shares why service recovery is a brand superpower, why “ghost kitchens are history,” and what it will take to turn a Cyprus-born operation into a franchised chain.Brought to you by Factory39 and Martin Zarian.