Inside DART: The Program Lithia's CEO Is Betting the Next 80 Years On with Diego Rojas

from Fixed Ops Roundtable · host Ted Ings

Automotive talent development just got a serious upgrade, and Lithia & Driveway's DART program is leading the charge.Diego Rojas, the architect behind one of the most in-demand leadership development programs in automotive retail today, joins the Fixed Ops Roundtable to talk about what's happening inside Lithia & Driveway that dealership general managers across the country are lining up for, and waiting months to get.What exactly is a "Darter?" Why are stores fighting over them? And what does Lithia's CEO want to see happen before the end of 2026?Diego answers all of it, and what he reveals about where DART is heading next will surprise you.In this episode:How the DART program develops next-generation dealership leaders differently than anything else in the industryWhy Northwood University graduates are becoming some of the most sought-after candidates in automotive retailThe hiring and placement process that makes this program unlike anything elseLithia & Driveway's bold 2026 targets straight from the CEOWhat's on the horizon globally for DARTEnjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Brian KramerConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement

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