Inside Digital China With Jeffrey Towson

For this episode, we have with us Jeffrey Towson, a keynote speaker on Digital China and Asia tech trends, a business professor at Peking University and author of a great book, which is really a great reading to have a deeper understanding about China, very quickly. The book is called the One-Hour China Book. Let’s dive into China’s economy and more particularly into China’s digital economy. How did you get to study the Chinese market economy? What are the six mega-trends that shaped and are shaping China’s economy? What are those trends that you see are losing momentum and which ones are the ones that are really gaining momentum? Did this digital megatrend change the way China looks like in terms of society, consumers? How is the Internet affecting modern China? How did the Internet evolve in China compared to the US? How has (digital) word of mouth influenced the way the Chinese digital economy is evolving? Has the Internet also affected Chinese government influence on the economy? What tech companies are you following right now? How does voice search look like in China? For anyone trying to expand and build a digital business in China, what suggestions do you have? What’s the “coolest” thing right now in the digital marketing space in China? What kind of content are Chinese users consuming the most? What sources do you suggest to stay up to date with China’s digital economy? What’s the best way to contact you?