Inside Digital Transformation With David L. Rogers

David L. Rogers, is an author, speaker, and consultant. He is the Faculty Director of the Digital Business Strategy and Leadership at Columbia Business School. And he is also the author of a fantastic book which is The Digital Transformation Playbook. This is a must-read because it helps you to understand how the business world has changed. I asked David a few key questions to understand what digital transformation is really about! How did you get into digital transformation? What are the myths surrounding digital transformation? How can we define digital transformation? What is it really about? How do you think the business strategy world has changed? What are the five domains of business strategy in the digital era? Customers Competition Data Innovation Value How have customers changed in the digital era? What are the customers’ core behaviors in the digital era? Access Engage Customize Connect Collaborate What is the business model most suited for this digital era? What are the fundamental principles for a successful digital strategy? Key takeaways Conclusion