Inside ETHA's Product Development | Ep 167 | Live Fully Podcast
from Live Fully with ETHA Hosted by ETHA Natural Botanicals
What does it really take to turn an idea into a finished ETHA product? In this week’s episode of Live Fully with Kratom, ETHA Co-Founder, Victor sits down with ETHA Head of Production Bert for a behind-the-scenes look at the product development process. From the first “What if we tried this?” to a finished product ready for the shelf, Victor and Bert walk us through what happens behind the scenes. Discover how experimenting, testing, failed versions, adjustments, documentation, and teamwork all come together to bring new botanical products to life. It’s a look at the process, problem-solving, and collaboration that happens long before an ETHA product reaches your hands. SHOP ETHA Valid Through: September 23 - 29, 2026
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