EPISODE · Nov 11, 2025 · 48 MIN
Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team built a headless Shopify experience before it was coolThe automations that keep Ghanda’s lean team moving at scaleWhy checkout isn’t the end of the shopping journey, it’s the beginningThe future of unified commerce: CDPs, POS, and camera-based in-store analyticsConnect with SilvanConnect with AndrewExplore Convert DigitalSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter. Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team b...
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Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572
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