Inside GTM: Why Ops Needs To Be at the Table (But Not Running the Show)

Send us Fan MailEveryone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life.We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're building a GTM motion and wondering where Ops fits in, or where the handoffs tend to break, this episode gives you a clear-eyed view of what shared ownership should look like.-----------------------Signal & Stakes is a podcast for people who sit inside the decisions that shape how companies grow, compete, and survive. Each episode surfaces a real decision, the signal that was there, what was at stake, and what happened next. Not advice. Consequence.Signal & Stakes is hosted by Raja Walia, CEO of GNW Consulting, and Akande Davis, VP of Operations at GNW Consulting.Signal & Stakes is produced by GNW Consulting, a strategic marketing technology and revenue operations agency helping enterprise organizations make sense of their existing MarTech investments. Through the GNW Orchestration Framework, GNW Consulting helps companies connect board-level priorities to day-to-day execution, identify where AI creates leverage across go-to-market operations, and determine where human judgment should lead. Learn more.Subscribe to Signal & Stakes on Apple Podcasts, Spotify, and all major podcast platforms. New episodes drop monthly. Follow GNW Consulting on LinkedIn for episode releases, show updates, and content on marketing technology and go-to-market strategy. Watch full episodes on YouTube.