EPISODE · Mar 5, 2024 · 52 MIN
Inside Help Scout's Brand Refresh with VP of Brand, Kristen Bryant Smith
from Talking Too Loud with Chris Savage
Kristen Bryant Smith, the VP of Brand at Help Scout, is talking too loud about Taylor Swift’s lack of style (hot take), specifically, and the case against billionaires more broadly.Chris Savage is talking too loud about the joy of Wistia hackathons, and a new tool called Canny, that lets teams spin out ideas based on customer feedback. Sylvie is talking too loud about broken treadmills at the gym - not cool!Links to learn more about Kristen:Kristen’s LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and any feedback you have for our team.
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What this episode covers
What happens when your product tells one story, but your brand tells another? On this week’s episode of Talking Too Loud, learn how Kristen Bryant Smith, a brand storyteller and strategist, thinks about creating cohesion between the two, the risks and rewards of a brand refresh, and what it takes to navigate customers through a potentially polarizing moment. We also go inside Help Scout’s brand evolution to explore how an elevated look and feel better matched the sleekness and power of its customer service platform.
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Inside Help Scout's Brand Refresh with VP of Brand, Kristen Bryant Smith
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