Inside Helpside's Texas Expansion: What We're Seeing in the DFW Market

Colin Beneke and Nikki Sullivan both came from Insperity — one of the largest PEOs in the country. So why did they leave to help launch Helpside in a brand new market?In this episode, Colin and Nikki sit down to talk about how they ended up in Dallas, what drew them to ⁠Helpside⁠, what they're seeing in the DFW business market, and what they think the next 12 months looks like for the Texas team.What's covered:Why two experienced PEO sales reps left an established national brand for a startup marketWhat makes the DFW market one of the most exciting business environments in the country right nowHow Helpside's culture and leadership stood out from other opportunitiesThe real challenges of launching a PEO brand in a brand new cityWhy Texas businesses are ready for a different kind of PEO conversationWhat success looks like for the Dallas team in year oneWhat Colin and Nikki would tell any Dallas business owner who's considering HelpsideIf you're a business owner in the DFW area wondering whether Helpside is the right fit — or if you're considering a career in PEO sales — this conversation is worth your time.👍 Like & Subscribe for more helpful Helpside insights.Interested? ⁠Book a free 15 minute benefit audit⁠ to learn more.Chapters:0:00 – Meet Colin and Nikki: Helpside's Dallas team1:16 – Why the Dallas-Fort Worth market is exploding right now4:21 – How Helpside found Colin (and why he said yes)5:39 – What stood out to Nikki from day one6:32 – What made them both commit to Helpside15:06 – What opportunities they see in the Dallas market16:19 – The real challenges of launching in a new city18:00 – Why Texas was a massive missed opportunity for Helpside to ignore19:06 – What success looks like after year one20:25 – What Nikki is most excited about in the next 6–12 months21:11 – What Colin would tell any Dallas business owner considering Helpside22:59 – Closing thoughts and how to connect